The first shipment to Singapore retailer Cold Storage came following a deal brokered in April between the two businesses, with the retailer putting in three further orders. Glens of Antrim Crisps has also won listings with another Singapore retailer Smartprice, which will ship in September.
This comes after Glens of Antrim Crisps made a £650,000 investment in the business last year to build an in-house crisp manufacturing facility that led to the creation of eight new jobs.
Michael McKillop, Glens of Antrim Crisps sales director, said: “The Asia-Pacific region is earmarked to be the fastest-growing market for savoury snacks. This deal with Cold Storage in Singapore is an encouraging win for the business and builds on our order to another large supermarket chain in Singapore, Smartprice, who should receive their first containers in September.”
The business launched its crisp range in 2015 and has benefited from £99,875 of support from Invest NI to establish its crisp manufacturing capabilities.
John Hood, Invest NI’s director of food and drink, said: “Market intelligence and consumer insight are key factors in driving the strategic direction of a business. I’m delighted that Glens of Antrim is gaining traction with its new product area and building its international customer base. The creation of eight new assisted jobs in Causeway Coast and Glens is also positive news.
“The deals with Cold Storage and SmartPrice were confirmed following conversations on our Northern Ireland Food stand at Food Hotel Asia in April, reinforcing the value for companies to continue to be both visible and outgoing in taking their products to growing world markets. I wish the company continued success with its crisp range.”