The premium snacking range will be added to 80 WHSmith stores from 26 July. The stores are located in high-traffic commuter zones including Heathrow, Stanstead and Gatwick airport, London Victoria and Liverpool Street train stations.
The Kallø Popped Snacks will be stocked in the chilled basket areas and will join the retailer’s meal-deal offer as well as being part of the three for £3.00 deal in the airport stores.
From 16 August, WHSmith will also add Kallø Popped Snacks to the crisp aisles in 41 stores nationwide.
The range features four innovative and exciting flavours; Himalayan Pink Salt & Hint of Black Pepper, Sea Salt & Sicilian Lemon Vinegar, Sour Cream & Dill, and Wasabi & Soy Sauce. The Popped Snacks range are gluten free, contain no artificial colours, flavours or preservatives and are suitable for both vegetarians and vegans.
Hayley Murgett, Kallø brand controller at Wessanen UK, said: “Kallø Popped Snacks offer something a bit different. The combination of innovative and premium flavours, quality ingredients, nutritional value and pack size, makes the range really attractive for those looking for a healthy and tasty snack to enjoy on the move. We’re very confident in the rate of sale our Popped Snacks will achieve. There has been a lot of enthusiasm for this product ever since the initial launch and we’re thrilled to have expanded our distribution with WHSmith.
“We are supporting the Popped Snacks launch with Kallø’s biggest ever media investment. Later this summer we are launching a significant advertising campaign to drive consumer awareness which will include sampling, digital, PR and national advertisements.”
In April, parent company Wessanen appointed Cristina Ramsay as its technical and corporate social responsibility director.