Ginsters launches vegetarian pasties

By Gwen Ridler

- Last updated on GMT

Vegetarian and low calorie pasties have been launched by Ginsters
Vegetarian and low calorie pasties have been launched by Ginsters
Pie and pasty brand Ginsters has launched two new vegetarian products to its range in response to a growing number of consumers changing to ‘flexitarian’ diets.

Ginsters’ Moroccan Vegetable Pasty is filled with butternut squash, chickpeas, roasted red piquillo peppers and red harissa paste.

The pasty contains many ingredients that are new to the Ginsters range, including Moroccan chermoula paste containing aromatic cumin, paprika and cayenne pepper.

The Cheddar Cheese & Caramelised Onion Pasty is blend of Cornish extra mature Cheddar, combined with caramelised onions, spring onions and a hint of wholegrain mustard. Both pasties were developed in conjunction with top Cornish chef Chris Eden.

‘Respond to this consumer demand’

Ginsters managing director Kieran Hemsworth said: “More than a third of evening meals now contain no meat at all and we’re on a mission to respond to this consumer demand, introducing the latest food trends that deliver on maximum flavour as we continue to grow the food-to-go category.

“We wanted to create something that is perfect for a flexitarian and vegetarian diet, with the reassurance of quality British vegetables and our Cornish provenance.”

Both pasties are now available in select stores nationwide, with a recommended retail price (RRP) of £1.70.

This month also saw the release of two new chicken slices by Ginsters that contain less than 375 calories each, Ginsters Katsu Chicken slice and Piri Piri Chicken slice.

‘Healthy options’

Commenting on the slices, Hemsworth said: “We appreciate that our customers want healthy options that still deliver maximum taste and flavour and we’re determined to respond to this demand.

“We want to introduce food-to-go options that are totally delicious, can be enjoyed on-the-move or at home and contain only quality British produce with the added reassurance of our Cornish heritage.”

Both slices are made with 100% British chicken and are now available in selected supermarkets, with an RRP of £1.70.

Meanwhile, health food processor MuscleFood is to launch four new products earmarked for Poundland.

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