MuscleFood creates snacking range for Poundland

By Aidan Fortune contact

- Last updated on GMT

MuscleFood is to launch four new products into Poundland
MuscleFood is to launch four new products into Poundland
Health food processor MuscleFood is to launch four new products earmarked for Poundland.

The 21g protein strawberry and chocolate-flavoured shakes, peanut butter protein flapjack and chocolate topped protein flapjack will join 11 other products already stocked by the discount store in 850 of its sites.

Nick Preston, commercial director at MuscleFood, said: “We’re delighted to be launching more products into Poundland stores and on the retailer’s website.

“Making healthy eating affordable and accessible to everyone, without compromising on taste and quality, is really important to us. There is no reason why we all can’t follow a healthier lifestyle with less sugar and fat in our diets.

Preston said the range had already done well in Poundland.

“Since launch, the protein bars and shakes have been popular with Poundland customers looking to make healthier choices and for those fitness fans who want to increase the protein they’re consuming.

“Being on the high street and working with such a well-known retailer helps us to reach thousands of new customers. It shows them that healthy living isn’t about eating boring, tasteless food, and that you can still enjoy your favourite treats without the guilt.”

The company recently secured new listings in 400 Morrisons stores for its protein pizza range. The range had previously only been available in Sainsbury’s. The manufacturer also revealed it was in talks with Sainsbury’s to stock seven new cross-category products, including healthy snacks, meats and ready meals.

Earlier this year MuscleFood received a £10 million investment​ from Business Growth Fund to enhance its core UK offering and support its expansion into Europe.

Related topics: NPD, Ambient foods

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