With the new design of the Estercook ovenable stand-up pouch, FFP has moved away from the traditional tray/lid/sleeve packs. It is said to be one-fifth the weight of a tray/lid/sleeve pack, while empty packs take up much less warehouse space.
The high definition flexo printed packs, with a vertical presentation, are intended to maximise branding opportunities and minimise shelf-space use. In the home, they are marketed as easy to handle, with used packs simple to dispose.
The doy pouch chosen for the project features a tear notch to allow the consumer to easily open the pouch top before cooking.
There are three variants in the range – each portion of salmon, haddock or cod matched with a butter or sauce that melts through the fish during cooking.
Packers Marine Harvest and Young’s Seafood contributed products to the range.
Contact FFP Packaging Solutions for more information.