Go on an interactive journey into taste

During the experience, visitors will be able to experience how the flavourings firm implements the backward integration of important key raw materials – from banana to vanilla to onion.

They will also learn how the company pairs its consumer knowledge with modern processes to extract the full flavour of natural ingredients and create trendy food and beverage concepts.

The excursion begins out on the field with the raw materials. It then takes visitors into development, covering modern extraction and production techniques, and delves into what consumers are really looking for.

Trendy tasting​

At the end of the journey, Symrise will invite visitors to its“trendy eatery”​, where visitors

can sample various product concepts – including snacks, culinary delights, drinks and desserts.

Available will be fruity smoothies, smooth dairy dishes and delicacies from the veggie world, as well as hearty burgers, a savoury onion soup and refreshing drinks.

Variety selection, optimised cultivation, careful processing and utilising every component of a given raw material are all part of the German-based company’s daily routine, according to Dr Alexander Lichter, sales director for flavor, Europe, Asia and the Middle East, at Symrise.

Sourcing raw materials​

“In the experience centre, we will show how we source our raw materials responsibly across the entire value chain,”​ says Lichter.

“We supplement this with our technological expertise and precise knowledge of consumer wishes. This means our raw materials develop their full taste and special character in popular foods and beverages.​

“In this way, we combine the best of our Diana and Flavour divisions for delicious experiences directly from nature – experiences that we are happy to share with our customers, which is why we are inviting them to visit us.”​

FiE takes place at Messe Frankfurt (November 28–30).