The Apprentice winner’s cake firm re-brands

By Matt Atherton contact

- Last updated on GMT

Alana Spencer re-branded her Narna's Cakes business to Ridiculously Rich by Alana
Alana Spencer re-branded her Narna's Cakes business to Ridiculously Rich by Alana
The Apprentice winner Alana Spencer has completed her bakery firm’s brand transition to Ridiculous Rich by Alana, as January proves to be its busiest month so far.

The cake firm confirmed its change from Narna’s Cakes to Ridiculously Rich by Alana last week (January 12). More changes were expected to come, it confirmed.

“Finally the transformation from Narna’s Cakes is complete,”​ Ridiculously Rich by Alana wrote on its website.

‘Exciting changes’

“Lots of exciting changes to come over the next few months so be sure to keep an eye on our social media for updates.”

This month has been the bakery’s busiest in its seven-year history. It had to stop taking orders from December 23 to January 4 to work through its order backlog.

ridiculously rich by Alana rock road
Ridiculously Rich by Alana’s Belgian Chocolate Rocky Road

“January 2017 has been by far our busiest yet! The Umpa Lumpa’s are working day and night to get all orders fulfilled,” ​it said.

Ridiculously Rich by Alana’s owner, Spencer, won a £250,000 investment​ from Alan Sugar last month for her baking business. The Welsh business has since launched an online store since agreeing the 50:50 partnership deal with Lord Sugar.

Supplying to retailers

The business is also about two months away from supplying to retailers, Spencer tweeted (below).

Spencer had been running trials of the new brand in the company’s Swansea production site.

Meanwhile, the company revealed it was hiring a production pastry chef, last week. The six-month role would be based in Aberystwyth.

Ridiculously Rich by Alana makes six key products: rocky roads, crème brûlée brownies, chocolate brownies, fudge cakes, caramel slices and flapjacks.

Ridiculously Rich by Alana – at a glance

  • Formerly Narna’s Cakes
  • Owned by The Apprentice ​2016 winner Alana Spencer
  • £250,000 investment from Lord Alan Sugar

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