Supermarkets ‘risk losing millions’ in manufacturing

By Nicholas Robinson

- Last updated on GMT

Opinions are divided about the logic of vertical integration of the food supply chain
Opinions are divided about the logic of vertical integration of the food supply chain

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Supermarkets planning to take up food manufacturing in their fight to gain a competitive edge over the limited range discounters Aldi and Lidl risked losing millions of pounds and faced being stuck with underperforming factories, a leading analyst has warned.

If the trend grows, existing food manufacturers could face a “nightmare scenario”​ of being ditched by retailers, which sought to become more price competitive, warned business recovery specialist Begbies Traynor. Retailers such as Morrisons, Iceland and Waitrose already had manufacturing facilities of their own and others were likely to follow, Begbies Traynor added.

However, Julian Wild, partner at corporate finance specialist Rollits, dismissed the idea and said: “I cannot see how, given all the issues the supermarkets are addressing, they would think that getting into manufacturing is a good idea.”

Couldn’t build their own sites

Supermarkets didn’t have the capital to build their own manufacturing sites and would have to persuade existing manufacturers to sell their key facilities, he added. Such a tactic had been used by Morrisons to acquire product-dedicated facilities, such as its Grimsby-based fish processing sites, he noted.

“Retailers are tied up in property too much already to start investing in building more,” ​Wild argued. “They would end up with factories with under-capacity, committed exclusively to their own supply and unable to supply any other customer.”

Ditch manufacturing facilities

In the future, it was highly likely that Morrisons, under the leadership of chief executive David Potts, would ditch its manufacturing facilities and focus solely on retailing, Wild claimed. “I think they will want to let the dust settle on other things ​[job losses, restructuring and price cutting], before announcing anything too radical,”​ he predicted.

In contrast Shore Capital analysts Clive Black and Darren Shirley said Potts should make food manufacturing “a weapon”​ in his battle against the other big retailers and discounters. And Julie Palmer, partner at Begbies Traynor, said: ​[Morrisons] should really be emphasising the provenance of its products with their ‘British’ and ‘Yorkshire’ heritage, which would give them a marketing benefit.”

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1 comment

What do the discounters do?

Posted by Victor Goodridge,

I have followed with interest the reports of advice given to supermarkets to manufacture their own products, and the plans reported by some.
How many such sites do the discounters have? Since they are "taking over the world", would it not be an idea to use some of their ideas?

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