Fertility firm combines tech with supplements

By Nicholas Robinson

- Last updated on GMT

The fertility firm has produced 'pregnancy-boosting' supplements and a mobile app
The fertility firm has produced 'pregnancy-boosting' supplements and a mobile app

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Fruitful Way claims to have developed a fertility toolkit with supplements to help couples conceive naturally.

The toolkit is divided into three supplements and a mobile phone app.

There is a supplement each for women – Fruitful for Her – and men – Fruitful for Him. A third supplement – Fruitful Couple – is taken by both the man and woman, according to the firm.

Better environment

Fruitful for Her contains green tea-derived ingredients, while Fruitful for Him contains vitamin E, L-carnitine and selenium. Each supplement claims to create a better environment for sperm and egg.

Udi Alroy, chief executive officer and co-founder of the firm, says: “The Fruitful app combines information on the couple’s lifestyle, factors that impact chances of getting pregnant and other data to generate fertility-potential scores, and recommends the correct dosage to take each formula based on these scores.”

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