Nando's new ready salted inspired flavour
Chicken restaurant chain Nandos is extending its flame-grilled Peri Peri chicken flavour portfolio of Grooves Cut potato crisps by adding a new Peri-Salted product.
The range already includes Smokey BBQ, Spicy Chicken and Sizzling Hot flavours, which are locked into the crisp with its a deep ridge design, says Declan Lockett, marketing director at All About Food, which produces the products under licence for Nandos.
Opportunity
“We spotted an opportunity to extend our portfolio by launching a product that adds a subtle variation on one of the classic flavours of crisps available on the market original salted,” he says.
“The unique flavour of Peri-Salted is a milder taste to the other products in the Grooves range, whilst still having the famous Nando’s Peri Peri kick.”
