The UK’s favourite sandwich is chicken

By Nicholas Robinson contact

- Last updated on GMT

31% of sandwiches bought in the UK are chicken
31% of sandwiches bought in the UK are chicken

Related tags: Sandwich, British sandwich association

Sandwiches with a chicken filling are the most popular variety bought by consumers, new data from the British Sandwich Association (BSA) has shown.

Over 30% of sandwiches are made with chicken, said the BSA. “It’s a very versatile ingredient and can be served in many ways to suit ​[various] pallets.”

Cheese ranked second at 13% and ham at 11%, while bacon sandwiches were among the least popular at 5%.

Bacon sandwiches least popular

The data, which was published to launch the new smartphone app this week, said wealthier consumers (68%) were more likely to buy sandwiches than those on a lower income. The average shopper bought 55.1 sandwiches a year, which is just over one per week.

Last year, the sandwich market was valued at £7.2bn and more than 3bn were sold – a rise of 2% in value and 6% in volume.

Nearly 300,000t of bread is used each year in the sandwich industry, which is the weight equivalent of 39,286 double decker busses, and if laid end-to-end would reach to the moon and halfway back, the data showed.

300,000t of bread

Square sandwich bread is still the most popular carrier, with 57% of consumers sticking with it. However, rolls and baps hold 24% of the market and wraps are growing in popularity with 5% of the market – up 1% on last year.

The average sandwich costs £2.07 and commercial sandwiches account for a quarter of the market.

More than 300,000 people are employed in the UK’s sandwich industry and 32% of consumers buy their sandwiches from sandwich bars, which were the most popular outlet, the data showed.

Supermarkets accounted for 10% of sandwich sales, coffee bars 11% and staff canteens 13%.

Sandwiches in figures:

  • 25–34 year-olds account for one third of the market
  • 2.67bn sandwiches are made for lunch boxes
  • 55% of sandwiches eaten at home are consumed at lunch time
  • 14% of sandwiches are eaten at breakfast
  • The most expensive place to buy a sandwich is in London

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