Dessert for 'generation Y'
Chr Hansen’s senior marketing manager Karsten Tjener says: “Creme Delight is an indulgent, yet relatively healthy snack. It is a creamy deluxe alternative to yogurt and a healthy dessert alternative to mousses and ice cream. We believe there is an opportunity within the segment of modern, young people, so we would like to inspire customers on how to offer a different kind of product and reach new consumers.”
“The cultured dessert has a very mild profile compared with yogurt, which makes it ideal for introducing new flavours such as coconut, ‘brown flavours’ (toffee, coffee, chocolate) and lemon and other fresh fruity notes,” explains Tjener, who predicts a global interest in the concept.
‘World’s most studied’
Based on ‘all-natural ingredients’, Creme Delight does not require stabilisers and has a relatively low sugar content. The world’s most studied Bifidobacterium Bb-12 ensures a healthy profile and contributes to the fresh taste, according to Chr Hansen.
“We see our new concept as an exciting expansion of the dairy shelves in supermarkets. We have presented it to a number of customers in Asia, North America and Europe where it has generated positive interest,” concludes Tjener.
