Bakery boss in final of £250k BBC Apprentice show

By Laurence Gibbons

- Last updated on GMT

Related tags: Alan sugar

Zissman aims to use the £250K prize money to invest in her bakery empire
Zissman aims to use the £250K prize money to invest in her bakery empire
The boss of bakery firm Dixie’s Cupcakery will compete in the final of the BBC TV series The Apprentice, with a chance of winning a £250,000 investment in her business tonight (July 17).

Owner of Dixie’s Cupcakery Luisa Zissman will be seen doing battle with doctor Leah Totton, who aims to use the money to get into the collagen-injection business, to be crowned winner of the popular TV programme.

Zissman aims to use the prize money to expand on her bakery empire that includes bakery decoration supply firm thebakershop.co.uk and the aforementioned Dixie’s Cupcakery cake shop and delivery business.

Botox v Bakery

Zissman and Totton fought off 15 other candidates to remain in the fight to become Lord Alan Sugar’s business partner in a final dubbed by the press as ‘Botox v Bakery’.

Opened in 2011, Hertfordshire-based Dixie’s Cupcakery claims to use only the finest ingredients – including free-range eggs, genetically modified-free ingredients and locally sourced fruit and vegetables – to create fresh cupcakes daily.

Zissman will pitch a business plan to create a wholesale firm catering to the baking market with cake tins and utensils to Lord Sugar in her bid to win the investment.

Speaking on the show, Zissman said: “I’m not into corporate jargon. I do what I do, I buy, I sell and I make money.”

The winner will be announced tonight on the show that begins at 8pm on BBC One.

Related topics: Bakery, People & Skills

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