The family-owned firm, which makes ice cream and sorbets using fruit grown at its farm at Peterston-super-Ely in the Vale of Glamorgan, has invested heavily in new equipment to meet demand, md Lucy George told FoodManufacture.co.uk.
“In the last 12 months the business has been transformed. We have invested in the ice cream production area with an additional batch freezer and an ageing vat and we have opened a parlour where visitors can watch the ice cream being made.”
The company first started making ice cream in 1989 using strawberries, raspberries and blackcurrants grown in its fruit garden and milk and double cream from neighbouring farms.
Following the launch of the Wild Fig brand in 2005, it has won several awards and received mentoring support from the Welsh Assembly Government, said George, who took over the day-to-day running of the business from her parents in 2001.