Robert Whittle has been appointed as UK general manager of the Belgian pastry specialist Pidy.
His brief is to double the company’s overall growth in the UK over a two year period which he plans to achieve through a rigorous programme of research and development and by introducing a number of new products to the British market.
Whittle joins the company following the sale of his own business - Foodafayre - which he formed in 1996 in order to sell filo pastry cups, tortilla baskets and associated products to major multiples/wholesalers around the UK as well as countries within Europe.