The transfer season may be over for footballers, but for Edrington Group's new Snow Grouse brand it is just beginning.
A variant on The Famous Grouse, also owned by Edrington, the Snow Grouse bottle uses a combination of hand-applied transfers for sharp graphics and matt white coating for a frosted effect. It is said to be the first Scotch whisky to be served "seriously chilled"
The bottle is produced and decoration applied at O-I's (formerly United Glass) Alloa plant in central Scotland. It features images of the snow grouse (or ptarmigan) against a reverse-printed landscape seen through the liquid. The graphics are applied as water slide transfers, heated, and masked as the organic coating is applied.