Thomas West

Thomas West

Deputy Editor

Tom has spent the last four years working as a business journalist with a focus on marketing and advertising news. A recent addition to the team as Deputy Editor of Food Manufacture, he will assist the Editor Bethan Grylls in delivering the publication’s content strategy; as well as producing a range of engaging news and feature articles for its readers.

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Disinformation tsunami: Is TikTok a threat to the food industry?

Disinformation tsunami: Is TikTok a threat to the food industry?

By Thomas West

In an alarming development for food manufacturers, new research has revealed that over a third of Gen Z would rather turn to TikTok and other social media platforms for dietary and allergenic guidance, instead of seeking professional advice.