Elizabeth Crawford

Deputy Editor

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

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California pushes ‘non-UPF’ seal as certifications multiply and confusion grows

07-Apr-2026

By Elizabeth Crawford

A proposed state-backed label aims to simplify ultra-processed food choices, but could competing definitions and private certifications risk muddying the message for consumers and complicate reformulation efforts?