Archives for September 6, 2010

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Fruitapeel creates jobs in Wales

By Freddie Dawson

Growing demand for fruit juice has helped Fruitapeel turn around the fortunes of a former SunJuice facility in South Wales, restoring 47 of the 100 jobs lost when the site originally closed in January 2009.

Pepsi RAW: Where did it all go wrong?

By Elaine Watson and Ben Bouckley

Branding experts have blamed a combination of poor timing, poor marketing and a confused proposition for the failure of ‘natural born cola’ Pepsi RAW.