The drinks industry has had to face up to an array of complex challenges over the last year. While the economic situation has proved cumbersome for businesses, we have still seen some immensely creative and trend-setting innovations.
Food Manufacture has pored over the latest data to identify the key trends and consumer behaviour patterns that have shaped the drinks sector over the past 12 months; and looks ahead to the products and brands set to take 2026 by storm.
The Drinks Report 2026 offers readers exclusive data compiled by market research firm Circana, complemented by unique commentary from a selection of experts and some of the industry’s biggest brands, including ADM, Carlsberg Britvic, Coca-Cola Europacific Partners, Fentimans, the Institute of Grocery Distribution (IGD), Oatly and more.
To view the report and discover the data and trends that shaped the sector in 2025, fill in the free sign-up form opposite.
