Demand for protein is soaring, with 43% of consumers having increased their intake since 2024.
The likes of social media platforms such as Tik Tok are propelling new food protein-based trends, and manufacturers and brands are reacting quickly with new and exciting product development.
But is protein here to stay and what kind of proteins are customers and consumers looking for? In this interactive webinar, we look at the key drivers of this protein frenzy, what’s filling consumer baskets, the innovative ways the sector is and can respond, and how the category is likely to evolve in the future.
Lumina Intelligence’s insight lead, Flora Zwolinski, will guide attendees through the latest trends backed by Lumina’s proprietary data, before chairing an exciting discussion with leading protein voices, including THIS!, The Protein Ball Co., and Danone.
