Since the pandemic, consumer expectations around health have shifted dramatically – and the food and drink industry has been racing to keep pace. Reformulation pressures continue to intensify as new regulations reshape what can be labelled as healthy, while ultra processed foods have fuelled a renewed appetite for cleaner labels and shorter ingredients lists. At the same time, the rapid rise of weight‑loss drugs is altering consumption patterns in ways the sector is only beginning to understand.
Manufacturers need to understand how these forces interact, what they mean for long‑term product strategy, and where to invest to remain competitive as the health landscape evolves.
This webinar brings together the expertise of industry insight, nutritional science and regulatory policy, to give food and drink producers a clear view of where health trends are heading next and what changes will matter most for product development, reformulation and future compliance.
During the session, our speakers will break down:
- Data‑driven shifts in consumer behaviour and long-term patterns driving basket choices
- The science behind what makes a product healthy vs healthy buzzwords – from UPFs to nutrient dense
- Regulatory developments on the horizon – what they mean and how producers can prepare
- Strategic investment areas for manufacturers who want to stay ahead of health‑driven market shifts
Attendees will gain a practical, joined‑up picture of an increasingly fragmented health landscape – along with the clarity needed to reshape portfolios, anticipate regulatory change and future‑proof innovation pipelines.
