Lidl GB has unveiled the plans as part of a concerted effort to help customers save money on their weekly shop as the impact of long-lasting inflation continues to bite.
The move will see the German retailer drop prices on more than 1,000 widely purchased products, including fresh meat, fruit and vegetables, eggs, milk, bread and yoghurt.
Recent discounts include mature cheddar dropping to £2.49 from £2.79, cherries (200g) lowered to £1.39 from £2.29, and four beef quarter pounders down to £2.89 from £3.49.
As part of its price-cutting measures, Lidl said it has also significantly increased investment in its Lidl Plus app this year, with the launch of both Lidl Points and more tailored deals, including a 60% increase in spend on personalised coupons.
Richard Bourns, chief commercial officer at Lidl GB, said: “We know customers continue to face pressure on their household budgets, especially heading into the summer months. Our £250 million investment in lowering prices on over 1,000 products ensures customers get even better value.
“This latest investment, combined with a significant increase in promotions via the Lidl Plus app, reinforces our unwavering commitment to deliver the highest quality products at the lowest possible prices.”
The move follows the retailer’s announcement earlier this year that it plans to open more than 50 new stores over 12 months as part of a £600 million investment in its British infrastructure.
Lidl also said this represents the most ambitious store opening programme in the UK supermarket sector this year and is expected to generate almost 2,000 new jobs across the country.
