The last-ditch attempt comes as the Aberdeenshire-based brewer was put up for sale last week amid significant financial woes.
Consultancy business AlixPartners was called in by the Brewdog board to help oversee the sale process, which could see the firm broken up.
Founded by James Watt and Martin Dickie in 2007, the brewer has grown to become one of the best-selling beer brands in the UK – and claims to be the biggest craft beer brand in Europe.
According to Sky News, Watt is now working to secure financial backing from a series of external investors, with a view to purchasing the group.
Watt, is reportedly keen to buy the company as a whole, to ideally avoid any part of it being broken off.
Insiders are alleging that Watt has committed as much as £10 million of his personal fortune to help any potential bid.
This news comes as an initial round of bids was made for Brewdog at the start of last week, with interested parties now being asked to submit second-round proposals.
Julian Wild, director at Wilkin Chapman Rollits told Food Manufacture: “Clearly the problems are really serious at Brewdog and the financial situation is perilous. However, much James Watt might want to save the business, the current debts will require very deep pockets and probably more than he is willing to spend.
“Administration must be on the cards and Mr Watt (and other potential buyers) may decide to sit and wait for that outcome.”
The company’s dire financial situation was further exposed this morning, when news broke that HSBC could seize the firm’s lead brewery in Ellon, Aberdeenshire after it was used as collateral while Brewdog seeks to pay back its debts.
Shore Capital analyst Clive Black added: “On paper Brewdog has many things right, product architecture and alignment with key trends, a hospitality strategy to drive accessibility and a retail strategy that accelerated brand recognition within the drinks aisle and the condiments category, yet the business has continued to struggle financially. The drinks landscape is rapidly changing, consumers drinking less, eating out challenged and competing brands becoming more aggressive.
“The positive message associated with James Watt looking to pledge £10 million of his own money also highlights the belief that the long-term future for Brewdog is positive which is likely to drive bidding competition. The HSBC news regarding the brewery adds another level of complexity for bidders to work through as they look to target the brand and assets."
