Owned by Valeo Foods Group, the Oxfordshire-based honey manufacturer has developed a new visual identity in collaboration with Coveris.
The upgraded design features a modern aesthetic and ‘refined’ shelf presence, supported by technical innovations in label production and materials.
Rowse’s updated honey range will now be available in both jar and squeezy formats, and will include enhanced packaging features crafted to reinforce the brand’s premium Manuka position within the honey category.
Led by The Space Creative and realised in print by Coveris with support from Aire Global, the redesign will look to reflect a commitment to quality, innovation and sustainability.
According to Coveris, the partners completed extensive label trials, focusing on elevated decoration techniques such as double hot foil stamping, premium tactile finishes and metallic detailing over a nine-month period.
While the core primary packaging remains unchanged, Rowse will be hoping that the streamlined label solution delivers a measurable enhancement in shelf standout and consumer engagement and contribute to a more defined premium tier within its wider product portfolio.
This latest collaboration marks 20 years of partnership between Rowse and packaging specialists Coveris.
Technical enhancements include a switch from silver paper to uncoated, textured materials for a more natural look and feel, use of dual hot foil applications per label, enhancing visual depth and tactility, and sharp print definition and colour fidelity. SourceTag RF technology on back labels has been included to improve in-store security integration.
