British shoppers have taken to social media to air their explosive frustrations as Cadbury Mini Eggs appear to be the latest beloved treat to fall foul of pervasive shrinkflation.
First reported in Wales Online, eagle-eyed bargain-hunters have spotted that although one bag of Mini Eggs has now shrunk from 80g to 74g since 2019, a decrease of 7.5%, its price has risen from £1.15 to £2.36 in the same time frame, a staggering increase of 105.2%.
Writing on social media platform X, one user protested: “Not only are Easter chocolates on sale too early, but they have also doubled in price, lowered the weight and changed ingredients. Bag of 18 mini eggs £2. What a joke. I have stopped eating chocolate just in a silent protest at the prices that are charged.”
Another wrote: “Saw a packet of Mini Eggs this week. Price? £2.15. This country is a disgrace.”
The move is a damning reflection of current market conditions in the UK, which has seen unprecedented levels of grocery inflation since the Covid pandemic wreaked economic havoc, and the implementation of Brexit squeezed international supply chains.
According to House of Commons Library, food and non-alcoholic beverages in the UK have suffered price rises of around 37% across the board in the five years from August 2020 to August 2025.
These dramatic figures have also been exacerbated by global market conditions, such as a worldwide economic slump and the fallout from Russia’s war in Ukraine.
At the same time, discounters such as Aldi and Lidl have grabbed a record share of sales for the festive period as Brits begin to turn away from the traditional big players as their pay packets are squeezed ever tighter.
Responding to consumer concerns, a Cadbury spokesperson commented in the Mirror: “We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business.
“However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
They continued: “As a result, we are having to make carefully considered changes to the recommended promotional price alongside small weight reductions to our Mini Eggs Bags (74g) so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”
