In buoyant mood, the German firm is celebrating a 10% year-on-year rise in overall sales, helping it exceed a turnover of £1.1 billion in the four weeks to 24 December 2025.
Lidl’s busiest day was 23 December with its figures showing close to 51 million customers throughout the four-week period, an increase of 8%, or 4 million on last year.
A pair of British-made original products topped the festive charts for the discounter, with its Valley Spire Cheese Truckles and Deluxe Hand Cooked Crisps with flavours such as Baked Camembert & Hot Honey and Cheddar & Spiced Onion Chutney proving particularly popular.
British vegetables were also in high demand, as part of the discounter’s festive ‘Pick of the Week’ promotion.
Commenting on the figures, Ryan McDonnell, CEO of Lidl GB said: “2025 was a record-breaking Christmas for Lidl – with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar. We remain the retailer that delivers the highest quality at the best price.
“As the fastest-growing bricks-and-mortar supermarket, we’ve expanded to reach more customers nationwide and offer outstanding value this Christmas. Looking ahead, we’ll continue to grow our footprint, invest in British produce, and deepen support for local communities, delivering even greater value for households across the nation.”
Shoppers purchased more than 11,000 tonnes of seasonal produce in the week leading up to Christmas Eve, a 70% year-on-year increase, including an almost 40% uplift on easy-peeler clementines alone.
Lidl also revealed that shoppers began their festive preparations markedly earlier this year, with over 30 million mince pies sold from September onwards.
Key trading peaks were fuelled by customers stocking up on the year’s top-selling items, including mini snow globes, window stickers and tinsel.
