The new reformulated products now only contain three ingredients and join its Mince, Pieces, Swedish Style Balls and Strips in its No Artificial Ingredients and High in Protein range.
Lucy Grogut, Marketing Director at Quorn Foods UK, said: “53% of UK consumers say that healthy nutrition has become more important to them in the last five years, and our range makes it easier than ever for shoppers to make better choices without losing out on taste or convenience.
“We’ve had an incredible response to the range since we launched our No Artificial Ingredients and High in Protein range in August. Quorn’s brand recommendation jumped 3 points, a major win in just one quarter and brand perceptions have improved across the board, with shoppers now rating Quorn higher on taste, health, quality, and value.”
She also highlighted that the range is outperforming competitors in frozen while driving consistent month-on-month share growth.( NIQ Panel, 12w/e data to 6th September 2025)
The ‘No Artificial Ingredients and High in Protein’ range also benefits from bold new packaging, designed to maximise freezer standout and appeal to ingredient-savvy shoppers.
A new advertising TV campaign called ‘Nothing to Hide’, featuring the Quorn puppets will launch in January with Perry Pig, Clarence Cow and Chickson Chicken highlighting Quorn’s ‘No Artificial Ingredients and High In Protein’ frozen range.
The brand launched a new TV advert in October 2025, in its biggest campaign in four years.
This latest 10-week campaign follows on from the success of October and November’s campaign, going back on TV, VOD, and supported by social influencers, and PR reaching millions of consumers across the UK. The activity also includes a strong shopper marketing campaign across the UK.
