The purchase, which will be made through its subsidiary Future Snacks, is expected to be finalised in the first half of 2026 and will see the company acquire 100% of the shares the business.
Graze will sit with the Candy Kittens group in the UK, which is also part of the Katjes business.
The transaction is structured as a carve-out from Unilever and includes the full brand and product portfolio, the transfer of around 200 employees, and a production facility in London.
Since 2021, Graze has been certified as a B-Corp and has a strong presence in grocery retail.
Katjes International said that Candy Kittens and Graze share a high degree of overlap in their customer base and distribution channels.
“With Candy Kittens, we already have one of the fastest-growing confectionery brands in the UK in our portfolio, and we are complementing this existing business with the acquisition of Graze, one of the leading healthy snacking brands in the UK,” said Bastian Fassin, Managing Shareholder of Katjes International.
“With its strong brand awareness and strategic positioning, Graze is a perfect fit for our strategy to continue growing with strong consumer brands across Europe."
Jamie Laing, founder of Candy Kittens, said: “I’ve always loved Graze — they changed the way the UK thinks about healthier snacking, and I think we can take that even further. I’m excited about this project and grateful for the opportunity to continue building the Graze brand”.
The completion of the transaction remains subject to the statutory employee consultation process in the Uk as well as customary closing conditions and is expected to be finalised in the first half of 2026.
Georgina Bradford, Unilever UK&I foods general manager, commented: “Graze has transformed into a retail-focused brand which continues to redefine healthy snacking with innovations that stay a step ahead on nutrition, never compromise on taste, and remain true to its distinctive and much-loved style. The brand is now well positioned for its next phase of growth, which we are confident will be best unlocked under its new ownership with dedicated focus on its healthier snacking mission."
