Nutrition is everyone’s business: Why product development demands cross-functional expertise

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Today, every department needs nutrition know-how. (Getty Images/iStockphoto)

Food reformulation and regulation dominate industry headlines. But the most powerful driver of change isn’t a new ingredient or policy, it’s nutrition knowledge, writes Angie Jefferson, strategic projects manager for the British Nutrition Foundation.

For food businesses their understanding of nutrition doesn’t come from a one-off course or compliance checklist. It requires tailored, practical learning that helps every team member – from product developers to senior executives – connect the science of nutrition to their strategic goals.

If every function in a food business understood the fundamentals of nutrition, how much faster could we move towards healthier, more sustainable products?

Beyond the science team

Nutrition has long been viewed as the domain of specialists – those in technical or regulatory functions. But, as product development becomes more complex and cross-functional, that model is evolving.

Marketers shape brand narratives, commercial teams negotiate ingredient priorities, and product developers balance nutrition with sensory appeal. When these decisions are made without a shared foundation in nutrition science, valuable opportunities may be missed, and sometimes, missteps can occur.

Empowering diverse teams with accessible, evidence-based nutrition knowledge does more than just avoid pitfalls; it drives creativity and confidence and fosters a shared language across departments that may not speak science fluently but rely on it every day to make informed business decisions.

Turning complexity into clarity

One of the greatest challenges facing food businesses is not the lack of information but the overload of it. Nutrition science and policy changes move fast, and consumer expectations evolve even faster. Without a way to distil that complexity, it is easy for teams to fall behind, or to fall for trends that sound scientific but lack substance.

For senior leaders, understanding this landscape provides a strategic advantage. Tailored training can help executives and teams alike interpret policy signals, anticipate regulatory shifts and spot opportunities for innovation before competitors do. In that sense, nutrition training isn’t simply professional development, it is an investment in capability that builds credibility and trust.

Closing the gap between science and the shelf

Scientific evidence tells us what supports public health. But translating that into a product consumers will buy is another matter. Balancing nutrition, taste and affordability remains one of the toughest equations in the industry.

Tailored training can help bridge that gap. It gives team members across the organisation the context to navigate issues, such as food processing and health, or nutrient profiling and reformulation targets, which are often polarising but crucial for informed innovation.

Tailored learning for real impact

What we’ve learned at the British Nutrition Foundation (BNF) is that nutrition literacy isn’t built through one-size-fits-all approaches. Scientists may need depth, but commercial and marketing teams need clarity and speed. The most effective learning experiences are tailored – short, focused, interactive – and always anchored in evidence, not opinion.

The aim isn’t to turn everyone into a nutritionist. It’s to ensure that every decision-maker, across functions, has the confidence and understanding to act responsibly and creatively within their role.

Looking ahead

The next decade will bring tougher regulation, growing climate pressures, and a more health-aware public. For food businesses, agility will depend not just on reformulating products, but on how teams think.

Nutrition training, at its best, isn’t about compliance or communication. It’s about building a shared foundation of nutrition knowledge and confidence across the business – creating teams that can navigate complexity, respond with integrity and innovate with purpose. Because lasting food system change doesn’t start in the development kitchens or the factory, it starts with people who understand what good nutrition means, and why it matters.