The company said that the new products, which are the first launches in four years, are staying true to the company’s ethos of providing “natural, versatile, and delicious alternatives to everyday essentials”.
It is launching Organic Matcha Agave, an organic and fusion of premium matcha and The Groovy Food’s smooth, natural agave syrup. It is said to offer a ‘clean energy boost’ and a subtle green tea flavour and is designed for blending into iced coffees or hot drinks, drizzling over porridge or blending into smoothies.
The company said the new Matcha Agave builds upon a growing interest in matcha, which has become one of the fastest-growing ingredients in the UK. The Organic Matcha Agave RRP is £3.25.
The second new launch is its Organic Coconut Syrup, which is made using the sap of the coconut palm tree. The organic syrup provides a rich, caramel-like sweetness and the sustainable and flavourful option is for baking, topping pancakes, or sweetening savoury dishes. Its RRP is £4.00.
This Coconut Syrup joins its existing Coconut Sugar and Flour in championing organic and sustainable sourcing by making use of the sap from the coconut palm tree that is often discarded and often goes to waste
Lastly, it is launching Hot Honey, a sweet and spicy condiment, combining The Groovy Food Company’s signature honey with a spicy kick of fiery chilli extract. This is suitable for drizzling on pizzas or roasted vegetables or mixing into rich marinades. Its RRP is £3.00.
As with the rest of the range, all three products are ethically sourced and free from additives and preservatives.
Founded in 2004, The Groovy Food Company offers over 40 natural ingredient staples, from everyday essentials like organic coconut oil and agave nectar to pantry additions such as date syrup and organic coconut flour.
