Applied Nutrition plans for expansion with revenue capacity to c.£200M

Applied Nutrition, the sports and wellness brand, is set for expansion with an increased revenue capacity to c.£200 million.
Applied Nutrition is set for further expansion (Getty Images)

Applied Nutrition, the sports and wellness brand, is set for expansion with an increased revenue capacity to around £200 million and plans for a new global distribution facility and head office.

The company unveiled the news on release of its annual results for the year ended 31 July 2025, which saw revenue up 24.2% to £107.1 million (FY24: £86.2m).

This follows Applied Nutrition launching an initial public offering (IPO) on the London Stock Exchange.

The health focused company said that completion of its factory extension in August 2024, and further efficiency gains in FY25, have increased revenue capacity to approximately £200 million.

Plans for a new purpose-built warehouse adjacent to its current location in Liverpool will increase storage capacity by an estimated 180% and improve margins by eliminating the need for use of several external third-party warehouses.

The brand revealed that in the UK revenue from existing customers grew significantly, supported by “deeper engagement” with major retail partners.

It also said that it had made “good progress” in winning listings with new retailers and expanding into additional channels during the year.

During the year it launched new products and formats including Vimto-flavoured gels and hydration products, and Sparkling Collagen Protein Water.

Thomas Ryder, CEO of Applied Nutrition, said: “This set of results shows us over-delivering on targets we set at IPO while setting the stage for the next phase of our growth. The performance reflects the strength of our strategy, disciplined execution, and growing traction in the market."

He added: “In the year we have deepened our relationships with existing customers and secured new customers across both existing and new geographies, all while continually broadening our ranges, formats, and flavours. With solid progress behind us and encouraging trading trends continuing, we are focused on key opportunities with a view to continuing our ambition to become the world’s most trusted and innovative sports nutrition, health, and wellness brand.”

The group sells products in over 85 countries worldwide and has a diverse product range, targeting elite athletes, gym goers and health-conscious consumers.

Applied Nutrition has developed and launched four ranges under the umbrella of the Applied Nutrition brand - Applied Nutrition, ABE, BodyFuel, and Endurance. Across the four ranges, the Group sells over 120 different products.