FBN claims to be the UK’s First Licensing Agency dedicated exclusively to food and drink product development.
It will focus on “high-quality, innovative food ranges” spanning frozen, chilled, and ambient categories.
The company said its mission is to transform how brands, manufacturers and retailers collaborate.
The company will work with other retailers, manufacturers and brands to launch and develop new products.
It is tapping into consumer demands for trusted food brands is at an all-time high UK retailers are facing increasing pressure to differentiate to attract customers and drive footfall.
FBN said that its competitive edge lies in its deep retail expertise, forged working with Iceland Foods.
According to its website its mission is to “help brand owners unlock new revenue streams, expand into untapped markets, and build long-term brand equity through strategic licensing”.
While operating independently from the retailer, Iceland remains a customer and FBN will continue to manage its licensed food portfolio while expanding into new retail partnerships.
Oliver Gilding, formally head of licensing and innovation at Iceland Foods and now director at FBN, said: “Our mission is to help brands grow with strategic purpose, enable retailers to differentiate with impact, and support manufacturers in bringing exciting, innovative products to market.
“By focusing exclusively on food, we combine deep category expertise with speed to market, helping brands expand into new aisles, unlock new categories, and reach broader audiences. Ultimately, we’re here to help brands evolve while staying true to their identity, creating meaningful everyday experiences that resonate with shoppers and drive sustainable growth.
“FBN is on a mission to become the leading global partner in the licensing and development of branded food products trusted by retailers, suppliers, and consumers alike.”
The company said its launch follows months of strategic development and successful collaborations, including the rollout of Patak’s and TGI Friday’s products into wider retailers like Asda and Morrisons.