Nomad Foods reports “headwinds” as it looks to drive improvement

Lorry with Bird eye logo and peas graphic on the side
Nomad is witnessing challenging sales (Birds Eye / Cirkle)

Frozen food company Nomad Foods has reported “headwinds” in trading as it highlighted the impact of declining sales in the UK.

The company, which owns brands including Birds Eye, Findus and Goodfellows, said this “softer trading” in the UK has impacted on its overall results.

It also revealed it has plans and a pipeline of product innovation in 2026.

It highlighted the success of its product “innovation and renovation” which represents 17% of its sales this year, and the current plan is for this to go “even higher” next year.

Nomad Foods’ chief executive officer, Stéfan Descheemaeker said: Our UK sales have declined by 6% year-to-date and declined 7% this quarter. The UK has accounted for roughly 80% of our net sales decline year-to-date and nearly 90% this quarter.”

He highlighted this was driven in part by a pull back on promotions through retail due to rising costs.

“The reduction in promotional support pressured our volume growth as well as the growth of our category while fuelling some recent trade down to private label in the market. That headwind was magnified this past summer by the unfavourable weather,” he said.

Nomad Foods reported financial results for the third quarter ended September 30, 2025, which saw revenue decrease by 2.2% to €752 million while organic revenue declined 1.6% with a volume decline of 0.5%.

In the first nine months of the year revenue compared to the same period of the previous year decreased 2% to €2,259 million. Organic revenue decreased by 2.1% and was driven by a volume decline of 1.6%. Adjusted gross profit decreased 8.8% to €631 million.

Descheemaeker added: “Importantly, we are making progress towards driving improvement. The category weakness we saw this summer has proven transitory and we are pleased that growth returned to healthy levels by the end of the quarter. We are seeing similar improvement in our retail sell-through growth in the UK where our business has recently stabilized. Looking forward, our pipeline of innovation and renovation initiatives is robust, 2026 price increases have been communicated to the trade and the increased efficiency program we announced in September remains on track. ”

Noam Gottesman, Nomad Foods’ co-chairman and founder, said: “The company has accelerated innovation and renovation with proven and repeatable successes in our Growth Platforms, improved brand-building with the creation and launch of its new advertising campaign and built a robust multi-year efficiency program to provide further financial flexibility.”