It is the latest acquisition in the company’s growth strategy for expansion in the ethically sourced chocolate category.
This latest acquisition is part of Made Uncommon’s broader strategy to build a portfolio of what it describes as: “distinctive, mission-driven chocolate brands that lead in design, innovation, and sustainability.”
Made Uncommon is a parent company that operates a number of brands including COCO Chocolatier, UP-UP, and Otherly Oatm*lk and the recently acquired Seed & Bean.
The company said it is focused on sustainable growth in the UK and internationally with plans to expand the reach of its brands while “deepening” its impact at origin in Colombia.
As part of this latest deal it acquired Love Cocoa, a luxury British chocolate brand known for its ethically sourced approach.
It also purchased H!P, a plant-based chocolate brand, which was launched in 2021 and uses oat milk instead of dairy in its production.
Both were founded by James Cadbury, the great-great-great grandson of John Cadbury.
Made Uncommon founder, Calum Haggerty told Food Manufacture that his vision is to redefine what ethical chocolate looks like on a global scale.
“Both Love Cocoa and H!P are incredible brands with strong identities and loyal followings. Our focus is on rolling out Made Uncommon’s values and commitments to ethical sourcing across the group, building a more equitable supply chain that keeps more wealth and value in Colombia, where our cocoa is grown and processed,” he said.
“By championing chocolate that’s crafted at origin, we’re shortening the supply chain, improving transparency, and ensuring that more economic benefit stays within cocoa-growing communities. Love Cocoa and H!P will now operate as part of the Made Uncommon family, aligned with our mission to make chocolate better for people and planet.”
It was recently revealed that scientists are looking Precision Fermentation - a brewing like process similar to that of beer - as an alternative to replying on cocoa beans.
