The new partnerships are part of its Farming for Nature programme, which aims to support 2,000 British farmers to move to nature-friendly farming practices, helping boost business resilience of farms in the long-term, secure food supplies and combat the effects of climate change.
The new partnership with the Soil Association Exchange, a farm-measurement tool backed by the Soil Association, involves a four-year programme to support the early adopting farms representing key Waitrose supply chains.
By tracking metrics on soil health, biodiversity, water, carbon, animal welfare, and social impact, it will provide robust measurement and build evidence of the impact of changing farming practices.
Waitrose, which described its partnership with Regenified, as “landmark”, will offer 100 farms free access to the framework to achieve a Regenified certification - the regenerative agriculture verification.
This will help farmers across livestock, dairy, fresh produce and horticulture, to measure and track improvements over time in key areas such as soil health, water management, and biodiversity, the supermarket chain said.
Andrew Hoad, director of Leckford and Farming for Nature at Waitrose, said: “We are delighted to bring both Soil Association Exchange and Regenified into our Farming For Nature programme. Their expertise will be vital in developing our approach, providing monitoring, measuring impact and demonstrating progress.”
“Our commitment to regenerative farming reflects our belief that producing high-quality food and caring for the environment go hand in hand. We are leading the way in backing British farmers, protecting nature, meeting climate goals, and building a sustainable and resilient food system from the ground up.”
Joseph Gridley, CEO of Soil Association Exchange, added: “Farmers want to do the right thing for nature and their businesses, but they need clear evidence, trusted advice, and fair reward. Through this partnership, Waitrose is helping farmers turn robust data into practical changes on the ground, backed by the advice and support they need. It’s a powerful step towards a food system that is both climate-resilient and profitable for farmers.”
Soil Association Exchange will work closely with existing partners such as Land App, LEAF, and the University of Reading, combining forces to help farmers.
Salar Shemirani, co-founder and CEO at Regenified, said: “We are honoured to join Waitrose and the Soil Association Exchange in this forward-thinking programme.
“Their commitment to giving farmers the tools, data, and independent verification they need to build resilient, nature-friendly businesses is a testament to the foresight of Waitrose and its suppliers, demonstrating their commitment to change the food system for the better.”
Waitrose has a plan for all its UK farms to be using regenerative practices by 2030 and has committed to reach net zero across its them by 2035.
This follows Lidl making a £30 billion investment into British food and farming over the next five years.
