Lidl said the increase in visits were driven by its strategic investments in price, product development and operations.
As well as experiencing £400 million in direct switching from competitors, Lidl said it saw £500 million in growth from customer loyalty, totalling an almost £900 million increase in turnover year on year.
The news comes as Lidl GB issued its full-year results for the year ending 28 February 2025. Lidl said the growth in visits and recent strategic investments, alongside its unique discounter efficiency model, contributed to 7.9% growth in revenue to £11.7 billion and £156.8 million profit before tax (2024: £43.6M). Operating profit also increased to £314.1 million (2024: £220.8M).
Lidl has been upgrading and expanding its infrastructure including new store openings, as well as enhancements and renovations of existing stores and warehouses, which equated to an investment of almost half a billion pounds.
Lidl continues to back British food and farming businesses and has announced a renewed commitment of £30 billion in supplier British supplier contracts over the next five years.
It highlighted its backing of British suppliers with an investment that reached £5.65 billion with targeted category support going to the British free-range egg industry (£1BN), the British beef (£1.5BN) and British pork sectors (£500M).
The supermarket said it continues to source locally, with two-thirds of products coming from British suppliers - including 100% of its fresh everyday own-label beef, pork, chicken, milk, butter, cream, and eggs.
In August the discounter completed a £285 million extension of its London Belvedere distribution centre, while work has commenced on a new £150 million, 38-acre site in Leeds.
Colleagues have also benefitted from a further pay rise – the fifth in two years, equating to a £70 million investment in the same period.
Ryan McDonnell, Lidl GB CEO, said: “Our results reflect the momentum we’ve built and the trust shoppers place in us. More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.
“Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities.
“This continues to set Lidl apart and I’d like to thank all colleagues for their support this year in driving our strategy forward. The fact we have maintained the title of fastest-growing bricks-and-mortar supermarket is testament to them.”
