With Snack a Jack’s Caramel Jumbo variant being the brand’s best-selling flavour, (NielsenIQ) this sweet new addition brings a twist to the Snack a Jacks Minis range.
It is designed to cater to evolving shopper tastes and broaden the brand’s flavour appeal, the company said.
The launch coincides with a new packaging redesign, featuring a fresh polka dot look to boost shelf appeal. This new design is focused on helping to drive visibility, impulse purchasing, and category growth while reminding shoppers that Snack a Jacks are ‘always popped, never fried’.
Snack a Jacks’ Lightly Salted Caramel is also set to capitalise on consumer demands for healthier options by appealing to shoppers seeking a sweet, better-for-you snack as it contains 88 calories per serving.
The new flavour will be available in two Snack a Jacks’ Minis formats, including new 80g Grazing Bags and existing multipacks. The new Grazing Bags will also be available in a Zingy Salt & Vinegar variant.
Cynthia Finke, marketing director of Permissible Brands at PepsiCo, said: “It’s no secret that consumers are on the hunt for products that balance their health needs with indulgence.”
She added: “With the launch of our Lightly Salted Caramel flavour, we’re giving consumers even more snacking choices for when they’re looking for a better-for-you, sweet rice cake option. Combined with our bold packaging update that will ensure the brand stands out on shelf, we’re evolving our range to increase our relevance with modern day shoppers.”
Snack a Jacks Lightly Salted Caramel is rolling out across the grocery, convenience and impulse channels within the brand’s Minis range (5 pack, RRP: £2).
Snack a Jacks 80g grazing bag format hit shelves from 13 October and features the new Lightly Salted Caramel and Zingy Salt & Vinegar SKUs (RRP: £2.25).
PepsiCo recently revealed that 35,000 acres of farmland is to ‘go green’ under its regenerative plan.
