The recipe kit supplier said it had “decoupled” itself from its direct competition in the market and would be seeking to challenge the supermarkets with its “smarter, more convenient proposition, without compromising on quality, taste and healthy ingredients.”
Gousto said its ability to offer next day delivery is a “major milestone” on its strategic roadmap to challenge the supermarkets.
It commenced trials at the start of the year with the faster service being extended to a larger audience. Currently the service is offered to new customers, those returning to Gousto and existing customers ordering in addition to their subscription.
The service will continue to build in scope over the coming months as Gousto looks to match online grocery lead times.
The news came as the operator revealed its financial performance for the six months ended 30 June with revenues hitting £180m.
As a result the company is on-course to meet its full year FY25 stated target for revenue growth of 5 to 10%, notwithstanding tougher comparatives in H2 and a flat lining economy, it said.
The company, recently launched in the Republic of Ireland, and said that early trading is encouraging, with over 150 monthly recipes tailored to Irish tastes.
Overall Gousto said it had been able to limit price rises and the impact of food inflation thanks to its tech driven model and the menu algorithm which is able to optimise for value, alongside other key factors including health, convenience and range diversity when selecting 500 recipes per month from its recipe bank of around 9,000.
Timo Boldt, founder/CEO of Gousto said: “We have returned to a growth focus, achieving a market beating 11% sales increase in the first half, despite an unrelenting economic environment. Thanks to our technology and model we have been able to limit our price increases through the cost-of-living crisis to 41% below the rate of grocery inflation.”
He added: “We will continue to build upon our next day delivery trials and double down on our ‘convenience without compromise’ proposition as we look to take on the supermarkets for the dinner market.”
