The collaborations come as Disney is launching a live action remake of its 2002 animated movie.
Oscar Mayer, the chilled meal solutions manufacturer, has collaborated with Disney to launch a range of Disney Lilo and Stich inspired kids chilled meals.
The new range features four chilled meal including Beef Lasagne (280g), Spaghetti Bolognese (280g), Mac ‘n’ Cheese (280g) and Chicken Korma with Rice (300g) all launched into ASDA in early October.
The company said the new range is set to capitalise on the growth of kids meals, as well as the growing popularity of Disney’s characters. The packaging will be refreshed in line with Disney’s major film releases, and features games and puzzles for kids on the reverse of the packs.
The range has been researched and tested at Oscar Mayer’s Gastro Hub facility in Wrexham;
Gordon Walsh, Chief Commercial Officer at Oscar Mayer, said: “We had been exploring how to bring excitement to the kids meal category; what better way to do that than with teaming up with Disney? Our chefs have created a range of meals that are delicious and nutritious for little ones – the Disney characters and bold packaging really help the products stand out on shelf.”
Meanwhile, soft drinks manufacturer Radnor Hills, has also unveiled a new collaboration with Disney with three character-inspired flavoured drinks.
The specially branded 200ml Tetra Paks feature a design of the Disney Stitch character from the film and flavours include Apple, Forest Fruits and Orange.
The Radnor Fruits Disney Stitch range is packaged in lunch box ready Tetra Pak cartons, made with a pull tab technology which means children can drink straight from the pack.
Chris Butler, Marketing Manager of Radnor Hills, said: “Disney Lilo & Stitch is a film celebrating the importance of family and community which makes this collaboration extra special as our Radnor Fruits brand is loved by children and parents alike and is all about creating moments of joy.”
He added: “We’re seeing branded and licensing products like this really fuelling the growth of the category and parents are looking for products that they can trust and that their kids will enjoy.”
The new products are now available online in-store across the UK at Morrisons and will be supported with advertising, sampling, Disney digital POS and a TikTok live event with giveaways.