Originally founded in the US in 2012, Beatbox is a flavoured wine beverage made by blending a neutral wine base with bold fruity flavours.
It has launched with four SKUs - Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch (6.1% ABV). The brand retails at £3.29 per 330ml carton.
It found fame in 2014 on the TV programme Shark Tank, the US equivalent to Dragons’ Den, when the founders secured the largest investment in the programme’s history from a billionaire tech mogul, Mark Cuban, who invested $1 million.
Red Star said it had become one of the fastest-growing brands in the United States (it is the #1 RTD in single US Convenience) and is sold in all 50 US states, in 130,000 retail locations nationwide.
“We’re thrilled to be bringing BeatBox, one of the fastest-growing RTD beverages in the United States, to the UK,” said Ryan McCann, director at Red Star Brands.
“BeatBox delivers big bold flavours without carbonation, gluten or sugar overload, making it a go-to for those of drinking age who want more than just alcohol.
“It’s so much more than a party favourite – it’s a category disruptor redefining the alcohol industry.”
As a certified B-Corp, BeatBox is committed to sustainability. It uses recyclable packaging (Tetra Pak) as well as offsetting its carbon footprint in the US.
“The brand appeals to younger consumers who love great drinks and having fun with their friends. Whether we’re dancing at a festival or working with social media influencers, BeatBox is the brand that shows up loud, listens hard and makes people feel more connected and alive,” he said.
The brand has been launched into the UK wholesale, cash & carry and convenience sector. It has secured listings in UWS (United Wholesale Scotland), Filshill, UWG (United Wholesale Grocers), Dhamecha, Soho and Imperial C&C’s.
