The move will see it strengthen its commitment to backing British suppliers and support long-term sustainable growth across the sector.
The supermarket chain said the significant investment will support a broad range of key British food categories from fruit and vegetables to meat and poultry.
The new investment reflects the value of sourcing contracts with British-based suppliers which will be made between 2025 and 2030. The £30 billion marks a 100% uplift on the discounter’s original commitment to invest £15 billion over five years. It said it surpassed this original commitment by an additional £6 billion in 2024.
The company said it would continue its focus on building long-term partnerships with farmers, growers and suppliers across England, Scotland and Wales.
Richard Bourns, chief commercial officer at Lidl GB, said: “This investment is a clear, long-term commitment to British farmers and growers - a commitment that places British food and farming at the heart of our growth plans, ensuring we continue to offer our customers the quality British products they demand. By backing British, we aim to provide over 650 British suppliers the confidence and security to invest in their own businesses, laying the foundations for sustainable future growth.
“Our success is rooted in the brilliance of the suppliers we work with, and we’re extremely proud of the growth we’ve achieved together. As we enter our fourth decade in Great Britain, we remain focused on providing our customers with exceptional quality at market-leading prices, with these long-term partnerships underpinning our promise.”
Minister for Food Security and Rural Affairs Dame Angela Eagle said: “Lidl’s investment is a strong vote of confidence in the quality and reliability of British farming and we’re proud to support partnerships that recognise the excellence of all that our farmers produce.
“By backing British produce we’re not just supporting our rural communities and agricultural workforce; we’re investing in sustainable food systems that will benefit consumers and the environment for generations to come – aligning with our vision for a resilient food strategy as part of our Plan for Change."
Lidl added that the investment is supported by industry-leading sustainability initiatives. It is committing to 100% LEAF Marque certification across all British fresh fruit and vegetable suppliers; continued funding for water catchment projects like UK Food and Drink Pact Water (WRAP) Roadmap; Growth of its Sustainable Beef Group, which is investing £1.5 billion in British beef production and collaboration with partners such as the ruumi app, which provides beef farmers with digital innovation to adopt regenerative land management techniques.
