It is the brand’s first kids range and includes three debut flavours: Vanilla Granola: pecan, vanilla, cashew & coconut; Berry Granola: pecan, cashew, strawberry & raspberry; and Cocoa Granola: sultanas, cocoa, cashew & almond.
Each serving provides 4g of protein from chickpea protein and is fortified with vitamin D to support healthy bones.
The products are gluten and dairy-free, contain over 25% nuts and seeds, and are free from artificial ingredients.
The launch follows Rollagranola’s journey from market stalls to major online retailers, including Ocado and Amazon.
The company is run by CEO and founder Robin Longden, and founder and managing director, Sean Longden.
Rollagranola said the flavours in Little Rollas are crafted to be “natural and honest, while appealing to kids’ taste buds”.
“Our move into kids’ products reflects parents’ growing demand for healthy breakfast options that their kids will actually eat,” said Rollagranola founder and managing director, Sean Longden.
“Little Rollas offers a naturally sweet, nutrient-rich alternative that parents can trust.”
Rollagranola said it is continuing to build a range of high quality products that combine taste, nutrition and convenience made with wholesome ingredients.
It offers a range of granola products including Nootropic, paleo, vegan and keto granolas.
Little Rollas is available now nationwide via its website and will be launching into retailers soon.
In 2022 the company purchase muesli brand Primrose Kitchen. It announced plans to expand the brand with the launch of two new granolas: Orange & Cashew: and Chocolate and CBD. It revealed there were no plans to change the direction of the brand but to enhance the existing product offering. Primrose Kitchen was praised for its values and ethos.
Read more NPD news with the September round up.
