Shelf life of safety: What Asda’s case teaches us

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The recent conviction of Asda Stores Ltd for selling food past its use-by date has reignited concerns over food safety compliance in the UK retail sector.

The case, brought by Knowsley Council, saw Asda plead guilty to six offences under the Food Safety and Hygiene (England) Regulations 2013 (SI 2013/2996), resulting in a £130,000 fine and £11,000 in legal costs.

The violations occurred at Asda’s Huyton Lane superstore, where Environmental Health officers discovered 59 expired food items during inspections in February and March 2024. Despite prior warnings and advice from the Council to improve date-checking procedures, the retailer failed to take adequate corrective action, prompting legal proceedings.

This is not an isolated incident. Asda has faced similar prosecutions in Derby and Cornwall, where substantial fines were imposed for selling out-of-date food. These repeated breaches highlight systemic issues in retail food safety management and underscore the need for more robust regulatory enforcement.

Asda response:

Asda told Food Manufacture that at the time of the investigation a different date code checking process was in use. A new updated process has since been introduced (rolled out November 2024), which involves daily manual checks on all short-life products and twice-weekly checks on every-long life product.

The Regulatory framework

The Food Safety and Hygiene Regulations 2013 mandate that food sold to consumers must be safe and not past its use-by date, which is a critical indicator of microbiological safety. Breaching these regulations not only endangers public health but also erodes consumer trust.

Local authorities, empowered to enforce these laws, play a vital role in safeguarding food standards. However, the Asda case suggests that warnings alone may be insufficient, and that proactive inspections and swift legal action are essential to ensure compliance.

Implications for the retail sector

Food safety is a non-negotiable priority for retailers. The health risks posed to consumers are unacceptable and the reputational damage and financial penalties associated with non-compliance are significant. To ensure compliance retailers should:

  • Strengthen internal auditing and date-checking protocols
  • Invest in staff training on food safety standards
  • Implement digital inventory systems to flag expired items
  • Collaborate with regulators to ensure best practices

Moving forward

As food supply chains grow more complex, so do the legal and regulatory risks facing retailers. The recent conviction of a major retailer such as Asda serves as a clear reminder that food safety is not optional—it is a legal and ethical obligation.

With the right legal support, retailers can turn regulatory obligations into opportunities for stronger governance and consumer trust.


Also read → Watch Food Manufacture's Food Safety Briefing 2025 here