The advert is the second run by Quorn this year and hits TV screens on 4 October 2025.
Called ‘Nothing to Hide’, the multi-million-pound campaign celebrates the brand’s “high protein, no artificial ingredients range”.
The 10-week campaign includes TV, VOD, social, influencers, podcasts and PR, and is set to reach millions of consumers across the UK. The activity also includes Quorn’s biggest ever shopper marketing campaign in more than 1,500 supermarkets in the UK.
The adverts stars the brand’s puppet mascots – Perry Pig, Clarence Cow and Chickson Chicken – cooking up meals with Quorn’s frozen Mince and Pieces.
Commenting on the new advertising campaign, Quorn marketing director Lucy Grogut said: “Consumers are scrutinising ingredients more than ever, and we’re putting Quorn right at the centre of that conversation with our loveable puppets.
“Our distinctive trio unveil the naked truth about Quorn in a campaign where we’ve combined taste, health, education and humour to get the nation to question why they aren’t already buying Quorn, given how tasty, nutritious and convenient our products are.”
Quorn is also joining forces with nutritionist, author and podcast host Rhiannon Lambert on a campaign to discuss ultra-processed foods and disinformation, and “reframe the conversation around meat alternatives”.
“It’s been frustrating to see how often meat free gets dismissed and demonised in sweeping generalisations,” added Grogut.
“Quorn Mince and Pieces are nutritious, delicious, and a positive protein choice. In partnership with Rhiannon, we will cut through the noise with no-nonsense, expert insight that genuinely helps consumers make better food choices.”
Quorn is owned by Marlow Foods, which recently reported a pre-tax loss of £28 million for last year.
Marlow Foods, which also owns the Cauldron brand, saw year-on-year sales decline by 9% in the 52 weeks up to 31 December 2024.
Commenting on the results, the firm’s chief financial officer Nick Cooper said: “2024 was a challenging year, but our focus is firmly on the future. With the backing of our owners, we’re confident in the path ahead.”
