The ‘Strawberry & Cream Squashies Celebration Cake’ and ‘Love Hearts Gift Cake’ are both available now, following on from the ‘Squashies Celebration Cake’ which was rolled out earlier this year.
The Strawberry & Cream cake is available exclusively in Asda, with 10% of the proceeds from each cake sold until January 2026 set to be donated to retailer’s Tickled Pink campaign which supports breast cancer charities.
Featuring plain sponge, strawberry jam, and strawberry and cream flavoured filling and frosting, the cake also comes with a mini bag of Squashies Strawberry & Cream sweets. Each cake serves 16, weighs 872g and retails at £14.98.
Meanwhile, the Love Hearts cake can be purchased in Tesco and Asda now. Weighing 196g and retailing at £6.50 per unit, the cake combines a plain sponge base topped with a frosting layer that matches the original Love Hearts flavour and texture.
Commenting on the launch, brand manager at Finsbury Food Group Arlene MacKechnie said: “The Squashies Strawberry & Cream Celebration Cake is not only a fantastic centrepiece for any party or get-together, but it is also a way for consumers to support a meaningful cause through Asda’s Tickled Pink campaign.
“Meanwhile, the Love Hearts Gift Cake taps into a sense of nostalgia and joy thanks to Love Hearts’ enduring appeal and is ideal for birthdays, milestones and everyday gifting.”
Meanwhile, Swizzels head of marketing Sarah-Louise Heslop added: “We’ve seen brilliant engagement from consumers across all our licensed formats, and these two new cakes are a great example of how we’re translating much-loved flavours and brand equity into exciting new products. Working with Finsbury continues to be a fantastic way to bring fun, flavour and familiarity to the bakery aisle.”
In related news, Finsbury Food Group last month announced the launch of a Guinness Gift Cake made in partnership with Diageo.
