Located on Lower Phillips Road in Blackburn, the new store stocks a wide range of big-name brands across food, treats, toys and accessories at factory outlet prices.
Pets Choice has been based in Blackburn for 37 years and currently employs more than 360 people. It supplies partners in the pet specialty, grocery, independent retail, e-commerce and veterinary sectors with products in various formats from brand such as Webbox, TastyBone and Meatiful.
The move to in-store retailing is a new step for the Pets Choice team, while it should also create new jobs for people living in and around Blackburn.
The Pet Range outlet store celebrated its grand opening alongside the local pet community, with an event that included appearances from local pet influencers and a live pet sketch artist.
Commenting on the event and the new store, CEO of Pets Choice Tony Raeburn said: “We have been building our presence in Blackburn for many years and are a major employer in the town.
“Opening a store is a great way to raise our profile and help reduce waste by selling our loved brands to the community at outlet prices.
“It was always my plan to have a store for food, treats and toys, and visitors should expect to see discounts every time they come.
“We have so many fantastic brands in the Pets Choice family, shoppers - and their pets - are going to be spoiled for choice.”
The Pets Range store celebrated its opening on 25 September with a launch event for the public running from 12pm to 3pm.
The new Pet Range outlet store is open three days a week on Friday, Saturday and Sunday.
Last month, Pets Choice announced the acquisition of a series of brands from the administrators of Kennelpak Ltd.
The brands purchased via the transaction were Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan. No financial details of the deal have been shared.
