19 Crimes unveils glow in the dark wine bottles
Wine brand 19 Crimes has partnered with Universal Products & Experiences to create a brand-new range of limited-edition glow in the dark bottles for sale in the UK.
Bottles with Frankenstein, Bride of Frankenstein and The Mummy branding will be rolled out in grocery retailers throughout October.
As part of the partnership, customers can scan a code on the bottle and then watch each character come to life.
The 19 Crimes Frankenstein Red Wine, Bride of Frankenstein Chardonnay and The Mummy Red Wine will all be available in 750ml bottles retailing at £7.50 each.
The limited edition wines are also available in the Netherlands and Sweden.
Commenting on the launch, 19 Crimes international marketing manager Chantal McDowell said: “Halloween is a key calendar moment for 19 Crimes and our retail partners, with shoppers actively seeking products that bring excitement and theatre to celebrations. The rebellious spirit of 19 Crimes makes us a natural fit for the season.
“Our limited-edition 19 Crimes x Universal Monsters range, featuring glow in the dark bottles and immersive AR experiences, are designed to capture attention in busy aisles to drive purchases. Halloween is the perfect platform for us to deliver bold innovation and memorable experiences that resonate with consumers while unlocking strong sales opportunities.”
Hames reveals Halloween chocolate range
Lincolnshire-based private label chocolate specialist Hames Chocolates has launched its 2025 Halloween range.
Designed to offer retailers standout seasonal products, this year’s range features a selection of chocolate treats aimed at high street retailers, garden centres, tourist attractions, leisure operators and specialist chocolate shops looking to enhance their Halloween offering.
The 2025 Halloween range includes:
- Milk Chocolate Lollipops – Milk chocolate tombstone and skull face lollipops with detailed white and dark chocolate decoration.
- Milk Chocolate Shapes – A bag of solid milk chocolate pumpkins, ghosts, bats and skulls, finished with a swing tag and vibrant orange twist tie bow.
- Milk Chocolate Neapolitans – Smooth milk chocolate Neapolitans individually wrapped in full-colour ghost or pumpkin designs.
- Spooky Truffles – White lemon chocolate truffles decorated with dark chocolate eyes, presented as a stick of six — perfect for sharing or gifting.
- Halloween Milk Chocolate Lolly – A 32g milk chocolate lolly featuring fun graphic designs of a witch on a broomstick, skeleton, spider web and ghost, finished with a swing tag and orange twist tie bow.
- Halloween Hot Chocolate Stirrers – Creamy milk chocolate stirrers topped with spooky white chocolate shapes, completed with an orange twist tie bow and swing tag.
“Our Halloween collection brings together great taste, fun designs and strong merchandising appeal,” said Carol Oldbury, director at Hames Chocolates.
“As ever, we’re focused on supporting our retail partners with seasonal products that deliver quality, drive sales and bring a little extra joy to customers.”
Whaoo! launches limited edition chocolate crêpes
Snacking brand Whaoo! has given its chocolate filled crêpes SKU a makeover in advance of Halloween.
The themed snacks are individually wrapped for convivence and on-the-go snacking, with packs available in a number of grocery retailers for £1.88 – or 32p per crêpe.
Whaoo! products also possess the claim of containing no artificial colours, flavours, preservatives or palm oil.
“We wanted to create something that brings a little extra magic to Halloween and our Chocolate Filled Crêpes have always been a huge hit,” said managing director at Whaoo! Jean-Pascal Allemand.
“This limited-edition pack adds a playful twist that kids will love and parents will appreciate for its convenience. It’s a treat that’s both fun and delicious, no tricks here.”
Swizzels Halloween range available now
British sweet maker Swizzels is urging retailers to stock up on its variety bags and themed ranges, all of which are designed to drive strong Halloween sales.
The brand has said that it expects demand for Halloween treats to be high this year as a result of the holiday falling on a Friday.
The Swizzels Halloween portfolio still includes its Scrumptious Sweets 134g, Luscious Lollies 132g, and Curious Chews 135g (all £1.25 price-marked packs), with each SKU including individually wrapped sweets aimed at trick-or-treaters.
The range also features packs such as Monster Treats (440g, MRSP £4), Mummy Mix (340g, MRSP £3) and the Trick or Treat Lolly Mix (330g, MRSP £3), as well as the Swizzels Sweet Shop Favourites Tub (MRSP £5).
Clare Newton, trade and shopper marketing manager at Swizzels, commented: “Halloween has become one of the biggest seasonal events and this year it falls on a Friday, meaning retailers should stock up in preparation for bigger celebrations across the weekend and expect heightened demand for sharing formats for parties and events.
“Our variety bags are an absolute staple at this time of year. They’re packed with treats to suit every taste, perfect for sharing, and ideal for trick-or-treating thanks to their individually wrapped format.
“Alongside our themed products and sharing tubs, Swizzels’ Halloween portfolio has something for everyone, helping retailers maximise seasonal sales and providing fun, affordable treats for the occasion.”
Soreen launches spooky seasonal loaves
Soreen is launching a limited-edition Cookies & Cream Mini Loaves SKU aimed boosting retailers’ Halloween sales.
Halloween is an important seasonal event for the cake category, while limited editions are increasingly popular for driving excitement and bringing new shoppers to the category.
According to Kantar, penetration in the category increases from 55% to 60% at Halloween and 45% of total spend comes from new cake category shoppers.
And with most limited-edition cake lines lacking health credentials, Soreen states that its ‘Cookies & Cream Mini Loaves’ will deliver indulgence without compromising on health. Each individually wrapped Mini Loaf is under 100 calories and serves as a source of fibre.
“Our new Cookies & Cream Mini Loaves are a truly unique offering for Halloween,” said Liz Jacobs, marketing director at Soreen.
“They perfectly blend the fun and indulgence of the season with the healthier snack profile shoppers are increasingly seeking. This launch not only provides an exciting, trend-led innovation for retailers but also reinforces our mission to grow the cake category by offering tasty, healthier choices that don’t compromise on enjoyment.”
The launch will be supported by shopper marketing investment in-store and online, as well as its ‘The Soreen Squidge’ll Pick You Up’ TV advert.
