The new three-pack is available now in Tesco stores nationwide and has been designed to cater to the demand for smaller-can multipacks.
Each three-pack weighs 220g and retails at £2 per pack, while further stockists are expected to follow soon.
The launch follows new research from Branston Beans which revealed that one in 10 baked bean shoppers exclusively buy small-can multipacks. Despite this fact, there remain a limited of SKUs of this nature.
With nearly 70% of consumers preparing smaller portions, insights also show that over a third of consumers prepare beans on toast just for themselves.
Additionally, another third cook for themselves and one other person, highlighting the demand for different sized options which cater to varied eating habits.
The new 220g three-pack aims to close this gap, offering the same great taste of Branston Beans in a more practical multipack format, perfect for smaller households, individual portions, or reducing food waste.
Jeremy Gibson, marketing director at Branston Beans commented: “We’re delighted to launch the new 220g three-pack of our beloved baked beans. We’ve seen that the demand is there for small can multipacks and we wanted to address the gap to ensure our customers have more options that suit their needs, whilst delivering the same great Branston quality in a size that works for everyone.”
In other NPD news, Jason’ Sourdough Jason’s Sourdough has launched the first unsliced version of one of its sourdough loaves.
The all-new ‘Jason’s Great White Unsliced Whole Boule’ is made using the same recipe as its sliced equivalent the ‘Great White Loaf’, and is available now in 300 Tesco stores across the country for £2.70 per loaf.
Food Manufacture also produces a monthly round up of NPD launches, with August’s edition headlined by a new partnership between Palestinian brewery Taybeh Brewing Co and Brewgooder.
