The brands purchased via the transaction were Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan. No financial details of the deal have been shared.
They will now join the Pets Choice family of pet brands including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and Hownd. Vegan dog brand Hownd was acquired last July from Power Pet Brands Ltd.
Pets Choice plans to use this latest acquisition to grow its share of the premium pet food sector.
Kennelpak called in administrators from BDO in July, as reported by sister title The Grocer, resulting in 51 job losses.
Kennelpak sold retail business Pets & Friends in a bid to accelerate the growth of its wholesale and distribution business, but no such resurgence materialised.
The firm was owned by private equity firm Endless, the same business that recently agreed to sell Hovis to Associated British Foods.
Pets Choice CEO Tony Raeburn welcomed the deal, while also sharing his condolences about the situation at Kennelpak.
“It is obviously sad that Kennelpak recently went into administration, however I am delighted that we have rescued a number of established Pet Trade brands which we will be immediately reviewing, and we will be looking to resurrect key products ASAP,” Raeburn said.
“We will be contacting customers soon and look forward to welcoming new customers to Pets Choice, as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
Pets Choice supplies partners in the pet speciality, grocery, independent retail, ecommerce and veterinary sectors with products in a variety of formats.
